36"x16" banner poster

Objective: Redesign the roster catalog, create a banner and a poster for the University of Wisconsin - La Crosse Track and Field team.

Research: My client wanted a "fresh" looking poster design using athletes and incorporating the city of La Crosse, so I did research on the most popular areas in the city of La Crosse and the main recognition for the city was the bridge that connects the city to Minnesota also known as the "gateway."  For the roster/program booklet my client wanted a revamped and up-to-date looking program that could catch the eye. 

Concept and Solution: Redesign the roster catalog, create a banner and a poster for the University of Wisconsin - La Crosse Track and Field team. I was able to use a variety of my photoshop skills to add stark imagery and contrast between the background photo and the foreground images. With the program I added more color and emphasis on the beauty of the area. 
 
check out the UW-La Crosse track team here:
http://www.uwlathletics.com/index.aspx?path=mtrack&tab=trackfield
 
program with updated roster 
close up of banner 1
close up of banner 2
close up of banner 3
smaller poster for distribution purposes
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