Objective - To create an ideal fitness center that can cater towards all types of individuals.
Research - After doing plenty of research I decided that I would want to create a masculine brand identity but not over-the-top so that women can also feel invited. I wanted the fitness center to have two weight rooms, one for your average joe and another for olympic body builder types.
Concept & Solution - Create an ideal fitness center that can cater towards all types of individuals. The concept is realtively simple - I’ve imagined an ideal fitness center that would define itself as the perfect place to work out at. I will create photo mock ups of what my ideal fitness center would look like as well as a brochure, business cards, merchandise and website mock up.
Brand Message - Be who you were destined to be.
Target Market - Anyone and everyone that wants to live a healthy active lifestyle. There will be no discrimintaion. We have the same goals as you do and will thrive off of the loyalty of our clients.