Round, detailed logo with brand colors to be used on the website and miscellaneous formatting.
The Challenge
Develop a logo and brand identity for a business that specializes in t-shirt design and merchandising. The company, Collapsing Sun Threads, is a small business focusing on creating merchandise for it’s own brand, such as: t-shirts, stickers and posters. 

The Solution
Develop a logo and brand identity for a business that specializes in t-shirt design and merchandising. The company, Collapsing Sun Threads, is a small business focusing on creating merchandise for it’s own brand, such as: t-shirts, stickers and posters. The brand will be unique and edgy. Customers will see quality product. Customers will have confidence in the brand and think of the company when they need unique threads. The branding will compare to other clothing brands. The idea that everyone has select styles in clothing will push the company further into it’s own niche. The brand will be associated with bold typography and solid red and black colors.
 
Brand Message
Define Your Style. Bring The Collapse.
 
Target Market
The expected customers are 16-30 year old men and women who look for a edgy and unique clothing brand. They have an income level high enough to afford custom made t-shirts and apparel.  Many are finding their own place in the world, a new identity. They are likely just out of college or are in high school.  
Flat, in-line logo
The Concept
I wanted the brand mark to be creative and link it to “godliness.” The goal was to make a unique, bold, easily recognizable mark that could stand out. 
Black and white detailed logo design to be used on apparel, stickers etc. 
The logo creating process. Original idea followed by revisions.
 
After many deliberations, the solidified idea included symbolism of ancient egypt and the eye of providence to depict the Sun. 
Powerful and bold color arangement and selection reminiscent of the company.
Fonts used in the branding of the company.
 
business card
Sample product designs 
Thank you for checking out my project! 
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